Phase 01
Pre-Opening
T-18 → T-3
From construction site to most-anticipated opening of the season.
- Brand narrative & messaging house
- Long-lead exclusives (12-month runway)
- GM and creative director profile launches
01. Specialty practice
Hotel &
Travel PR.
A dedicated team that has launched, re-launched and quietly carried more than sixty properties, independents, soft brands, flagship collections and entire destinations.
02. Lifecycle
we come in early, stay latePhase 02
Opening
T-3 → T+6
Launch week, in 14 markets, with one phone number.
- Opening event production & guest list
- Press preview stays & first-look exclusives
- Influencer & talent partnerships
- Trade and consumer launch in parallel
Phase 03
Year One
T+6 → T+18
Steady, calendarized coverage. Awards, lists, recognition.
- Seasonal press calendars
- Hot List, World's 50 Best, Hot 100 submissions
- Restaurant & spa story angles
- Repeat-stay loyalty narrative
Phase 04
Repositioning
Year 3+
When the property needs a second act.
- Brand audit & whitespace mapping
- Refurbishment & new chapter narrative
- New leadership platform
- Re-launch event & media reset
03. Destinations